Ask any marketer what their biggest pain point is, and the majority will tell you it's measuring ROI from social media. It's not that there's a shortage of social media data. Most networks provide a stack of insights and metrics. It’s deciding what data you need and then reporting it in a meaningful way to key stakeholders.
Most businesses focus their marketing efforts online rather than via traditional means. There is no doubt that online marketing offers a wide range of benefit to businesses, which is why it has become such as popular method of marketing a brand and business. While using digital marketing methods such as social media offers many benefits, it is vital for businesses to remember the importance of offline marketing as well.
Every creative thinker has their way of getting inspired. Some take “long walks by the beach,” others might say that a genius idea came to them in the middle of a conversation with a toddler. That’s the thing with ideas; you never know where, when or how they’d hit. Working in a dynamic environment where things need to be done at the speed of light, you don’t have the luxury
Quality pictures should be a must-have for brands who are interested in putting out great visual representations of who they are or the message they want to communicate. In this part of the article, we will be taking a quick look at some of the ways we can get quality images. Many of us may already be familiar with them but it is worth emphasizing.